ARTICLE

Weather Analytics: The Future of Forecasting

Why advanced weather analytics is becoming essential infrastructure for energy, insurance, and beyond

Agustina Soriano Sergi
Associate — Ventures
July 24, 2025

Today, extreme weather is no longer a statistical outlier—it’s a new baseline. Already in 2025, we’ve witnessed climate-driven disasters that will reshape communities for decades. In January, wildfires swept through Southern California, burning more than 40,000 acres in what became the region’s most destructive winter fire season on record. March brought the highest-ever monthly tornado count in the U.S., with over 223 twisters touching down across the country, setting a new standard for early-season volatility. And this summer, catastrophic flooding in Central Texas caused one of the deadliest inland flood events in recent history, displacing thousands and straining infrastructure far beyond its limits. These events aren’t anomalies—they reflect a broader trend of increasing climate volatility that is reshaping how the world prepares and responds to atmospheric risk.

For sectors like energy, insurance, agriculture, and logistics, this shift is driving demand for better, faster, and more actionable weather intelligence. As forecasting capabilities improve and AI redefines the boundaries of predictive modeling, weather analytics is emerging as a critical layer of the tech stack for the climate economy.

At Energize, we believe weather analytics is undergoing a transformation—one powered by climate urgency, software innovation, and AI breakthroughs. In our Weather Analytics series, we’ll explore the power and potential of advanced weather analytics technology. From enabling smarter energy trading to transforming risk modeling in insurance, we’ll highlight the sectors where modern forecasting is already making a major impact—and the software innovations that are emerging as a result.

Context: The Climate Emergency

Over the last 50 years, the number of global extreme weather events has nearly quadrupled. The 2020s are on track to be the most volatile decade yet, averaging over 140 extreme events per year. These disasters—wildfires, floods, hurricanes, droughts—cause irreparable damage to lives and communities, while costing billions in economic losses annually.

But it’s not just the frequency that’s accelerating; the baseline itself is becoming more erratic. Traditional patterns are breaking down, undermining the reliability of historical norms and making it increasingly difficult to forecast future conditions with confidence. This volatility complicates everything from risk modeling to resource planning, widening exposure and increasing forecast uncertainty, as models calibrated on historical data struggle to adapt to unprecedented variability in weather behavior.

Scope: The Expanding Applications of Weather Forecasting

These challenges carry far-reaching implications. Weather forecasting has evolved from a niche capability to a critical function across core industries. From energy trading and insurance underwriting to transportation logistics and infrastructure management, weather analytics is now deeply embedded in day-to-day operations—shaping decisions, mitigating risk, and driving performance across the board.

The U.S. weather forecasting services market alone is worth an estimated $10 billion, with applications spanning:

  • Insurance & reinsurance: pricing, underwriting, and parametric triggers
  • Capital markets, commodity & energy trading: asset valuation and commodity risk
  • Logistics & supply chains: routing, scheduling, and disruption avoidance
  • Infrastructure & asset management: site selection, O&M, and risk scoring

This breadth is what makes the space so compelling. Weather analytics is not just a feature—it’s a core enabler of resilience, efficiency, and profitability across sectors.

Technology Trends Shaping the Space

Weather forecasting has improved dramatically in recent decades, thanks to better satellite imagery, denser weather station networks, and the continued evolution of physics-based numerical weather prediction (NWP) models. These models—like  European Centre for Medium-range Weather Forecasting (ECMWF) and the Global Forecasting System (GFS) —have pushed forecast accuracy in the 3-to-7-day range to unprecedented levels, with 5-day outlooks now considered highly reliable. Yet even with these advances, traditional approaches remain constrained by slow processing times, heavy compute requirements, and declining accuracy at longer timeframes or during extreme events.

Now, artificial intelligence is unlocking the next frontier. A new class of  AI-based models are reshaping the landscape. These models are trained on historical weather and environmental data using neural networks, and they’re delivering forecasts with breakthrough speed, scale, and precision.

Unlike NWP models, which can take hours or even a full day to produce results, AI models generate forecasts in seconds. This also enables these models to update far more frequently—often in near real time—and require far less computational power at inference. While NWPs remain foundational (and in fact power many AI models during training), AI-native systems are starting to outperform them in certain conditions, including long-range forecasts beyond 7 days and scenarios involving extreme weather.

AI Models Can:

  • Deliver 10-day forecasts with industry-leading accuracy
  • Generate predictions in seconds rather than hours
  • Provide hyper-local insights tailored to specific industries
  • Run with lower compute requirements, making processes faster and less energy-intensive

The result is a massive software opportunity. AI-driven forecasting platforms are redefining how weather data is created, consumed, and acted upon, not just speeding up forecasts, but unlocking new use cases, enabling real-time scenario analysis, and providing vertical-specific insights targeting sectors like energy trading or insurance underwriting.

What's Next

We’re entering a pivotal moment. As climate volatility intensifies and software continues to specialize by sector, industries will need predictive weather intelligence not as an add-on—but as a core input embedded throughout their operations. From underwriting and risk scoring to asset dispatch and grid optimization, the cost of relying on outdated or generalized data is simply too high.

At Energize, we see weather analytics as a foundational layer for the climate economy—and one that will unlock value across energy, infrastructure, and financial systems. In Parts 2 and 3 of this series, we’ll dive deeper into the sectors where we’re seeing weather analytics can have great impact: energy trading and insurance.

We’re actively exploring opportunities in the weather analytics space across energy, capital markets, insurance, and critical infrastructure. If you’re building in this space, we’d love to hear from you! Reach me here on LinkedIn.